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Google vs. Siri: How conversational search will change online search engines

One day kids will not be able to tell you what a "card catalog" is, and it might be sooner than later.

One day kids will not be able to tell you what a “card catalog” is, and it might be sooner than later.

Long, long ago, in a land, far, far away people used to search for information in something called a library, using books and card catalogs and something cutting edge known as microfiche. Ask a Gen Xer about it sometime and listen to them wax poetic about their days hanging in library carrels with stacks of books, but watch it, or they will get off topic and start in on their album collections and how caller id ruined prank phone calls.

Today, the vast majority of us conduct all our research, from where to go for the best fish tacos to how to get help writing that research paper, through the Internet, and, most likely, our search engine of choice is Google. The company is so dominant that “googling” was added to the Oxford English Dictionary in 2006 as a verb meaning to find information. But nobody stays on top forever, and Google’s reign may come to an end sooner, rather than later, if Apple and conversational search technology has anything to say about it. Read more