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MKTG 5 (with Marketi…, 9781111528096
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MKTG 5, 5th Edition

Print version includes Marketing CourseMate with eBook Printed Access Card

  • ISBN10: 1-111-52809-8

    ISBN13: 978-1-111-52809-6

  • AUTHORS: Lamb/Hair/McDaniel - ©2012

  • A new edition of this text is available here

Designed for and by today’s students in every detail, MKTG5 was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise MKTG5 includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more.

Additional versions of this product's ISBNs

  • ISBN10: 1111528098

  • ISBN13: 9781111528096

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