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Trade Show & Event Marketing: Plan, Promote & Profit, 1st Edition

Trade Show & Event M…,9780324206241
  • AUTHORS: Stevens, Ruth - ©2005

  • ISBN10: 0-324-20624-0

  • ISBN13: 978-0-324-20624-1

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company’s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

Additional versions of this product's ISBNs

  • ISBN10: 0324206240

  • ISBN13: 9780324206241

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