AUTHORS: Klopper, Susan M. - ©2004
Introduction to Online Accounting and Financial Research offers thorough coverage of effective online research practices for the financial manager. This volume begins by helping readers gain a solid understanding of the basics of conducting accounting and financial research, including technical standards, terminology and the context in which this information is used. The steps for defining the research problem, selecting the best sources, and developing search strategies that match the information's application are then discussed and evaluated. This reference guide also discusses recommended sources, free vs. for-pay options, and the critical issues of reliability and reputability. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in corporate research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.