AUTHORS: Verderber/Verderber/Sellnow - ©2014
Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text will help you improve your communication competency by becoming proficient in using theory and research-grounded communication skills. With a clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample student speeches ground theory, increase comprehension, and will help you become a skillful communicator. COMMUNICATE! will engage you in active learning through theory, application and skill-building exercises including speech action step activities that will guide you through the speech preparation process. The role of ethics in communication is integrated throughout the text, and you can also apply ethical principles to case situations.
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