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AUTHORS: Kelly/McGowen - ©2013
Designed for and by today's students in every detail, BUSN 5e was developed from over 2,000 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise BUSN includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flashcards, and more. The book's captivating magazine style offers a riveting, less cluttered approach that presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another text, BUSN5 directly connects you to what is happening in business today and how it will affect you, whether you are a business major or not. Developed with first-hand input from students like you, this eye-catching presentation style focuses on the principles most important to your success with less reading, more visuals, and manageable chunks of information that save you time and ensure you understand concepts on each page. The book's casual style, infused with memorable examples from today, relates business topics to your everyday life and career success. Numerous resources integrated with the text, including CourseMate, an interactive website, and the latest news feeds; help sharpen your business, study, and communication skills. With the contemporary approach and powerful student resources found in BUSN5 you gain the solid business understanding you need for future success in any career. Make the most of your study time by accessing everything you need to succeed in one place. CourseMate for BUSN5 includes an interactive eBook, Quizzes, Flashcards, Videos, Exhibits, Games, Podcasts, and more!
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