A new edition of this text is available here
ISBN10: 0-534-64708-1
ISBN13: 978-0-534-64708-7
AUTHORS: Straubhaar/LaRose
Prepare for a career in the expanded field of telecommunications, interactive media, and traditional media industries with the MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY textbook. As you learn to think critically about the media and its effects on culture, you'll gain a thorough understanding of how the technologies develop, operate, converge and affect society.
ISBN10: 0534647081
ISBN13: 9780534647087
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