AUTHORS: Straubhaar/LaRose/Davenport - ©2016
Empowering you to think critically about the media and its effects on culture, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips you with a thorough understanding of how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to captivating infographics and illustrations, the exciting new Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Now available with the text, or as a standalone product, MindTap delivers the ultimate personal learning experience to help you maximize your course success.