Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Bundle: Marketing 2012, 16th + Marketing CourseMate with eBook Printed Access Card

Bundle: Marketing 20…,9780495964032
  • AUTHORS: Pride/Ferrell - ©2012

  • ISBN10: 0-495-96403-4

  • ISBN13: 978-0-495-96403-2

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Additional versions of this product's ISBNs

  • ISBN10: 0495964034

  • ISBN13: 9780495964032

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

List$348.95

Purchase Options
On backorder

$278.99

Save $69.96!

  • Marketing 2012, 16th Edition

FREE eBOOK while your book ships!

FREE SHIPPING on orders over $25!

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Related products are listed below
Marketing 2012, 16th…
Marketing 2012, 16th Edition

ISBN10: 0-538-47540-4
ISBN13: 978-0-538-47540-2

$267.49