AUTHORS: McEachern, William A. - ©2012
Designed for and by today's students in every detail, ECON: MICRO, 3E was developed with extensive input from students and faculty members to provide an engaging, accessible solution that appeals to different learning styles at a value-based price – all without sacrificing content. This concise book incorporates all of the key microeconomics concepts that your instructor requires with a full suite of learning aids to accommodate your busy lifestyle. Chapter-in-Review cards at the end of the text, online self-quizzes, downloadable flash cards, challenging cases and examples work with the book's reader-friendly presentation in a magazine-style format to bring concepts to life. Using a decidedly user-friendly tone, award-winning instructor and author Will McEachern shows how you are already intuitively familiar with numerous economic concepts through your own life experiences. He uses familiar examples and illustrations from everyday life to clarify concepts and emphasize their practical relevance to your success. ECON: MICRO, 3E highlights today's latest economic developments and examples, from the global impact of the 2008-2009 recessions to the economic effects of the BP oil spill. Leading online resources, such as the Aplia™ homework system and CourseMate resource, work with this edition's well-crafted approach to help you master microeconomic principles for life.
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