Print version includes Printed Access Card
AUTHORS: Peng, Mike W. - ©2013
Designed for and by today’s students in every detail, GLOBAL, 2E provides a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise GLOBAL, 2E includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more. GLOBAL, 2E by Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" The author answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact on global business made by Japan’s recent "triple" disaster and the escalating violence in Libya. This edition’s comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including South Africa’s SABMiller, China’s Pearl River, and India’s Tata Motors, have expanded globally.‰ All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL, 2E you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today’s global business landscape.
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