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Advertising and Integrated Brand Promotion, 7th Edition

Print version includes CourseMate with Ad Age Printed Access Card

  • O'Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-285-18781-4
  • ISBN13: 978-1-285-18781-5
  • Print$206.49
  • Rent$145.49
  • eBook$120.99
  • eChaptersea. $10.99
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  • Bundles$217.49
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CourseMate, 1 term (6 months) Instant Access for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition

  • O'Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-305-10441-2
  • ISBN13: 978-1-305-10441-9
  • CourseMate$128.00
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MindTap™ Marketing, 1 term (6 months) Instant Access for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition

  • O'Guinn/Allen/Semenik/Close Scheinbaum - ©2015
  • ISBN10: 1-285-77841-3
  • ISBN13: 978-1-285-77841-9
  • MindTap$95.00
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MR 2, 2nd Edition

Print version includes CourseMate Printed Access Card

  • Brown/Suter - ©2014
  • ISBN10: 1-133-95841-9
  • ISBN13: 978-1-133-95841-3
  • Print$79.95
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Basic Marketing Research, 8th Edition

Print version includes Qualtrics Printed Access Card

  • Brown/Suter/Churchill - ©2014
  • ISBN10: 1-133-18854-0
  • ISBN13: 978-1-133-18854-4
  • Print$230.99
  • Rent$166.99
  • eBook$115.49
  • eChaptersea. $7.49
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CourseMate Instant Access for Brown's MR2, 2nd Edition

  • Brown/Suter - ©2014
  • ISBN10: 1-285-17197-7
  • ISBN13: 978-1-285-17197-5
  • Digital$79.95
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General MindLink for CourseMate, 1 term (6 months) Instant Access for Brown/Suter's MR2, 2nd Edition

  • Brown/Suter - ©2014
  • ISBN10: 1-285-75544-8
  • ISBN13: 978-1-285-75544-1
  • Digital$84.95
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Business Research Methods, 9th Edition

Print version includes Qualtrics Printed Access Card

  • Zikmund/Babin/Carr/Griffin - ©2013
  • ISBN10: 1-111-82692-7
  • ISBN13: 978-1-111-82692-5
  • Print$292.49
  • Rent$208.49
  • eBook$109.49
  • eChaptersea. $7.49
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition

  • Shimp/Andrews - ©2013
  • ISBN10: 1-111-58021-9
  • ISBN13: 978-1-111-58021-6
  • Print$273.49
  • Rent$54.49
  • eBook$102.49
  • eChaptersea. $8.49
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Advertising and Sales Promotion, 1st Edition

  • Kaser, Ken - ©2013
  • ISBN10: 1-111-57323-9
  • ISBN13: 978-1-111-57323-2
  • eBook$21.49
  • eChaptersea. $3.49
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Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition

Print version includes Qualtrics Printed Access Card

  • Feinberg/Kinnear/Taylor - ©2013
  • ISBN10: 1-133-18896-6
  • ISBN13: 978-1-133-18896-4
  • Print$152.49
  • Rent$112.49
  • eBook$56.99
  • eChaptersea. $12.00

Essentials of Marketing Research, 5th Edition

Print version includes Qualtrics Printed Access Card

  • Zikmund/Babin - ©2013
  • ISBN10: 1-285-75203-1
  • ISBN13: 978-1-285-75203-7
  • Print$218.99
  • Rent$156.49
  • eBook$80.49
  • eChaptersea. $11.50
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Bundle: PROMO2 (with Marketing CourseMate with eBook Printed Access Card), 2nd + Ad Age on Campus Printed Access Card

  • O'Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-14961-0
  • ISBN13: 978-1-285-14961-5
  • Bundles$93.95
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CourseMate Instant Access for O'Guinn/Allen/Semenik's PROMO2, 2nd Edition

  • O'Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62898-2
  • ISBN13: 978-1-133-62898-9
  • Digital$74.95
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WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code for O'Guinn/Allen/Semenik's PROMO2, 2nd Edition

  • O'Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-133-62899-0
  • ISBN13: 978-1-133-62899-6
  • Digital$79.95
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Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access for O'Guinn/Allen/Semenik's PROMO2, 2nd Edition

  • O'Guinn/Allen/Semenik - ©2013
  • ISBN10: 1-285-31151-5
  • ISBN13: 978-1-285-31151-7
  • Digital$79.95
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MR, 1st Edition

Print version includes Marketing CourseMate with eBook Printed Access Card

  • Brown/Suter - ©2012
  • ISBN10: 1-111-53240-0
  • ISBN13: 978-1-111-53240-6
  • A new edition of this text is available here

  • Print$69.95
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Advertising and Integrated Brand Promotion, 6th Edition

  • O'Guinn/Allen/Semenik - ©2012
  • ISBN10: 0-538-47332-0
  • ISBN13: 978-0-538-47332-3
  • Print$258.99
  • Rent$51.49
  • eBook$96.99
  • eChaptersea. $9.49
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Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition

Print version includes Ad Age on Campus Printed Access Card

  • Thorson/Duffy - ©2012
  • ISBN10: 1-111-52875-6
  • ISBN13: 978-1-111-52875-1
  • Print$34.99
  • eBook$12.99
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Bundle: Advertising and Integrated Brand Promotion, 6th + Printed Access Card

  • O'Guinn/Allen/Semenik - ©2012
  • ISBN10: 1-133-15019-5
  • ISBN13: 978-1-133-15019-0
  • Bundles$273.99
  • Rent$110.99
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WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code for Brown/Suter's MR, 1st Edition

  • Brown/Suter - ©2012
  • ISBN10: 1-111-74200-6
  • ISBN13: 978-1-111-74200-3
  • Digital$32.50
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PROMO, 1st Edition

Print version includes Marketing CourseMate with eBook Printed Access Card

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-111-82611-0
  • ISBN13: 978-1-111-82611-6
  • A new edition of this text is available here

  • Print$69.95
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Bundle: PROMO (with Marketing CourseMate with eBook Printed Access Card)

  • O'Guinn/Allen/Semenik - ©2011
  • ISBN10: 1-133-22345-1
  • ISBN13: 978-1-133-22345-0
  • Bundles$70.95

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