AUTHORS: Greene, Cynthia L. - ©2012
It's well known today that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides you with the knowledge needed to realistically evaluate your potential as a business owner. This text encourages you to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As you complete the chapters, you develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can easily relate to. Information on online research, including online business planning, is also included.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.