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Principles, Elements, and Types of Persuasion, 1st Edition

Principles, Elements…,9780155023550
Principles, Elements…





Benjami…
  • AUTHORS: Benjamin, James - ©1997

  • ISBN10: 0-15-502355-1

  • ISBN13: 978-0-15-502355-0

In this text, the author emphasizes practical applications as students master the research and theories of persuasion. By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.

Additional versions of this product's ISBNs

  • ISBN10: 0155023551

  • ISBN13: 9780155023550

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.