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Bundle: Consumer Behavior + WebTutor™ ToolBox for Blackboard® Printed Access Card

Bundle: Consumer Beh…,9781111124625
  • ISBN10: 1-111-12462-0

  • ISBN13: 978-1-111-12462-5

  • AUTHORS: KARDES/CRONLEY/CLINE

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.

Additional versions of this text's ISBN numbers

  • ISBN10: 1111124620

  • ISBN13: 9781111124625

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Purchase Options

List$271.95

Purchase Options

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundle - Summary

$217.49

  • Consumer Behavior

  • WebTutor™ ToolBox on Blackboard® Printed Access Card

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Check the box next to "Rental" to see rental access length options.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 7 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.
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