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From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, takes you on a tour of the events, people, and technologies that have shaped--and continue to shape--this dynamic industry. Hailed for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it is like to work in each industry. Included are media literacy case studies; an extensive online media careers guide; and a new collection of video clips.
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