A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
With this unique text, learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and principal of a successful pricing firm. You'll gain a better understanding of the stakeholder's importance in making decisions as well as key trade-offs to consider when choosing between opposing outcomes. You'll also learn the most important influences to consider when making pricing decisions. PRICING STRATEGY offers the right balance of quantitative instruction and qualitative concepts. Core principles are presented in chapters that are ideal if you are familiar with basic algebra, while optional appendices require more rigorous knowledge of introductory calculus. Author Tim J. Smith incorporates the best thinking from numerous disciplines into the book's comprehensive presentation to ensure that you have the knowledge you need. Numerous case studies and memorable examples help you further understand the importance of today's pricing strategies and skills for business success.