ISBN10: 0-538-48088-2
ISBN13: 978-0-538-48088-8
AUTHORS: Smith
With this unique text, learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and principal of a successful pricing firm. You'll gain a better understanding of the stakeholder's importance in making decisions as well as key trade-offs to consider when choosing between opposing outcomes. You'll also learn the most important influences to consider when making pricing decisions. PRICING STRATEGY offers the right balance of quantitative instruction and qualitative concepts. Core principles are presented in chapters that are ideal if you are familiar with basic algebra, while optional appendices require more rigorous knowledge of introductory calculus. Author Tim J. Smith incorporates the best thinking from numerous disciplines into the book's comprehensive presentation to ensure that you have the knowledge you need. Numerous case studies and memorable examples help you further understand the importance of today's pricing strategies and skills for business success.
ISBN10: 0538480882
ISBN13: 9780538480888
List$188.95