Page Header

Navigation

Search for Books and Materials

Register a product.

Login/SignUp/My Cart

Main Content for Cengage Brain Product Section

Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition

Pricing Strategy: Se…,9780538480888
  • ISBN10: 0-538-48088-2

  • ISBN13: 978-0-538-48088-8

  • AUTHORS: Smith

With this unique text, learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and principal of a successful pricing firm. You'll gain a better understanding of the stakeholder's importance in making decisions as well as key trade-offs to consider when choosing between opposing outcomes. You'll also learn the most important influences to consider when making pricing decisions. PRICING STRATEGY offers the right balance of quantitative instruction and qualitative concepts. Core principles are presented in chapters that are ideal if you are familiar with basic algebra, while optional appendices require more rigorous knowledge of introductory calculus. Author Tim J. Smith incorporates the best thinking from numerous disciplines into the book's comprehensive presentation to ensure that you have the knowledge you need. Numerous case studies and memorable examples help you further understand the importance of today's pricing strategies and skills for business success.

Additional versions of this text's ISBN numbers

  • ISBN10: 0538480882

  • ISBN13: 9780538480888

Content here is associated with the currently displayed main product

Purchase Options

List$188.95

Purchase Options

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

Hardcover

$150.99

FREE eBOOK While your book ships!

FREE SHIPPING On orders over $25!

Check the box next to "Rental" to see rental access length options.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 7 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Check the box next to "Rental" to see rental access length options.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 7 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.
Rental

from$52.49

  • Rent thru 07/21/13

    $52.49

  • Rent thru 09/29/13

    $56.49

  • Rent thru 08/20/13

    $59.49

  • Rent thru 02/16/14

    $75.99

  • Rent thru 11/13/14

    $82.49

FREE eBOOK While your book ships!

eBook rental

Check the box next to "eBook" to see eBook access length options.

Highlight, take notes, search, print, online/offline & mobile access.


eBook rental

Check the box next to "eBook" to see eBook access length options.

Highlight, take notes, search, print, online/offline & mobile access.


eBook

from$64.49

  • Rent thru 11/18/13

    $64.49

  • Rent thru 05/17/14

    $73.99

  • Rent thru 05/12/15

    $80.49

  • Rent thru 05/01/17

    $89.99

eChapter rental

Check the box next to "eChapters" to see eChapter purchase options.

New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter rental

Check the box next to "eChapters" to see eChapter purchase options.

New reader! Highlight, take notes, search, print, online/offline & mobile access.

Learn more about eBook and eChapter rentals

The table of contents & first chapter are free with your purchase of other eChapters. It will automatically be added to your "My Home" page after completion of your purchase.

eChapter

each$8.00

eChapter Options
  • FREE
    Table of Contents (and additional FREE Content)
  • FREE
    eChapter 1: Boundaries of a Good Price