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ePack: Contemporary Marketing, 15th + CourseMate Instant Access

ePack: Contemporary …,9781305594876
  • This is the same product you requested (978-1-133-02387-6/1-133-02387-8), but a version that provides immediate access.

  • AUTHORS: Boone/Kurtz - ©2012

  • ISBN10: 1-305-59487-8

  • ISBN13: 978-1-305-59487-6

CONTEMPORARY MARKETING 15E, Fifteenth Edition, includes everything to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 15E continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline.

Additional versions of this product's ISBNs

  • ISBN10: 1305594878

  • ISBN13: 9781305594876

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$269.95

  • Contemporary Marketing, 15th Edition

  • CourseMate Instant Access Code for Boone/Kurtz's Contemporary Marketing, 15th Edition

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Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

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