A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today’s fast-paced business environment, communicating effectively with multiple audiences is more essential—and more challenging—than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.