Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

Bundle: Advertising and Integrated Brand Promotion, 6th + Printed Access Card

Bundle: Advertising …,9781133150190
  • AUTHORS: O'Guinn/Allen/Semenik - ©2012

  • ISBN10: 1-133-15019-5

  • ISBN13: 978-1-133-15019-0

O'Guinn/Allen/Semenik’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today’s fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today’s most contemporary ads and exhibits. The book’s content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Additional versions of this product's ISBNs

  • ISBN10: 1133150195

  • ISBN13: 9781133150190

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

List$328.95

Purchase Options

$262.99

Save $65.96!

  • Advertising and Integrated Brand Promotion, 6th Edition

FREE eBOOK while your book ships!

FREE SHIPPING on orders over $25!

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

from$110.99

Save up to $217.96!

  • $110.99

    Save $217.96!

  • $117.49

    Save $211.46!

  • $123.99

    Save $204.96!

  • $139.99

    Save $188.96!

  • $155.99

    Save $172.96!

FREE eBOOK while your book ships!

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.

Select the radio button next to "Rental" to see rental access lengths and savings amounts.

New book. $3.99 shipping. Ships in 3-5 days. FREE return shipping.

Rental Information

  • Shipping for rentals is offered via UPS Ground for a flat rate of $3.99 and UPS or FedEx express shipping for $9.99.
  • Rentals are eligible for the free 14 day eBook offer which allows you to gain immediate access to the eBook while your rental ships.
  • Refunds are available within 30 days of purchase. They must be in a saleable condition.
  • You can cancel a rental within the first 30 days of your start date.
  • You may extend your rental due date for 15, 30, 60, 90 or 130 days after the first 30 days of your rental but before the due date.
  • You can convert your rental to purchase after the first 30 days but before your rental due date.
  • To return your rental, simply print out the prepaid UPS label provided by CengageBrain and drop off your package to the nearest UPS package drop off location. We recommend dropping off your rental at UPS at least 5 business days before your due date.
Related products are listed below
Advertising and Inte…
Advertising and Integrated Brand Promotion, 6th Edition

ISBN10: 0-538-47332-0
ISBN13: 978-0-538-47332-3

$258.99