AUTHORS: Scheaffer/Mendenhall, III/Ott/Gerow - ©2012
ELEMENTARY SURVEY SAMPLING is an engaging and practical introduction to survey sampling. The first chapters examine how surveys are used in the real world, not just in the classroom. Then, the following chapters begin with a sample survey design or estimation procedure and how it’s used to solve practical problems. The descriptions of the formulas, methodologies, and concepts are brief and easy to understand. Next, the authors work out the example in complete detail. Lastly, each chapter is chock-full of helpful exercises that enable you to practice what you’ve learned and stretch your grasp of the content.
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