AUTHORS: Larson, Charles U. - ©2010
A new edition of this text is available here
See persuasion in action and apply what you’ve learned to everyday life with PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition. Easy to read and conversational in tone, this text presents persuasion by examining politics, mass media, advertising, and the Internet and challenges you to consider how the persuasion process is affected by today’s 24/7 networked and media-saturated world. As you explore theory, research, and ethics applied to popular culture, you’ll develop your skills as a critical consumer of all forms of persuasion.
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