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Bundle: Public Relations Cases, 9th + DVD

Bundle: Public Relat…,9781133393290
  • ISBN10: 1-133-39329-2

  • ISBN13: 978-1-133-39329-0

  • AUTHORS: HENDRIX/HAYES/KUMAR

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Additional versions of this text's ISBN numbers

  • ISBN10: 1133393292

  • ISBN13: 9781133393290

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Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundles are a complete learning solution, offering materials designed to extend learning beyond what can be contained in a textbook alone. They include the text packaged with a print or digital study tool (in some cases both) at a discount.

Bundle - Summary

$177.99

  • Public Relations Cases

  • DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th

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