A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
To register for CourseMate you must use the Access Code located on your Printed Access Card. Note that a CourseMate Course Key is registered directly from the CourseMate Home page, only after you have registered and launched your CourseMate product.
CourseMate Course Keys are not entered via CengageBrain. If your instructor provided a Course Key, open your CourseMate product. From the CourseMate Home page click the Enter Your Course Key button and enter your Course Key to enroll in your instructors course.Close
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.