AUTHORS: Baran/Davis - ©2015
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces you to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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