Print version includes InfoTrac® College Edition Printed Access Card and XTRA! Access Certificate
AUTHORS: Hoffman/Czinkota/Dickson/Dunne/Griffin/Hutt/Krishnan/Lusch/Ronkainen/Rosenbloom/Sheth/Shimp/Siguaw/Simpson/Speh/Urbany - ©2005
Listen to the voices of experts! MARKETING PRINCIPLES AND BEST PRACTICES gives you the best: the combined expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a modern, cutting-edge, contemporary textbook that explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and learning aids and was edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This book gives you access to the best experience and voices in the field!
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