Print version includes Thomson ONE - Business School Edition and InfoTrac®
AUTHORS: Moyer/McGuigan/Kretlow - ©2006
The information you need to be a successful financial manager-whether in a small business or within a large international corporation-can be found in CONTEMPORARY FINANCIAL MANAGEMENT, the modern book that's helped thousands of students just like you master the concepts of the course. This comprehensive introduction to financial management includes fascinating examples, including Google and Enron, to help you fully understand shareholder wealth maximization and cash flow management, the international aspects of financial management, and the increased impact of the Internet in business practice. Also, new information clearly explains topics such as risk management, behavioral finance, the effects of inflation on financial decision-making, and real options. The ethical behavior or managers is thoroughly examined, as well as the finance-related problems of entrepreneurs.
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