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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card), 4th Edition

MKTG 4 (with Marketi…,9780538468244
       
  • A new edition of this text is available here

  • ISBN10: 0-538-46824-6

  • ISBN13: 978-0-538-46824-4

  • AUTHORS: Lamb/Hair/McDaniel

Designed for and by today's students in every detail, MKTG 2010, Student Edition, was developed with feedback from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise MKTG includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, up-to-date cases, visual summaries, and even games.

Additional versions of this text's ISBN numbers

  • ISBN10: 0538468246

  • ISBN13: 9780538468244

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

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