AUTHORS: Daft, Richard L. - ©2010
Discover the confidence to manage and develop the ability to lead with innovation in today’s rapidly changing business environment with the help of Daft’s marketing leading MANAGEMENT, Ninth Edition. Daft addresses the themes and issues directly relevant to both the everyday demands and significant challenges facing managers today. Comprehensive coverage helps you look beyond traditional techniques to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management. D. Development of the most important managerial competencies equips you to become a stronger leader with an understanding of the latest managerial theories and innovative skills to adapt new technologies and inspire exceptional performance. A. Applications focus on contemporary ideas and personal relevance to you with cutting-edge exercises, memorable examples, unique photo essays, video cases, and topics not typically found in other management texts. F. Foundations in the best of management practices tightly blend fresh management ideas and proven research for a solid managerial footing, organized around the four functions of management. T. Technology at its best delivers innovative learning support, including a new premium website filled with learning tools to help ensure you reach your full management potential.
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