A new edition of this text is available here
AUTHORS: Babin/Harris - ©2012
Designed for and by today's students in every detail, CB3 was created with input from more than 175 students and faculty members to provide a more engaging, accessible solution that appeals to different learning styles. This concise, streamlined CB3, offers an exciting introduction to the core concepts and applications of today’s contemporary consumer behavior. A full suite of proven learning tools includes chapter-by-chapter study cards, interactive quizzes, downloadable flashcards, multimedia resources, and more, all at a value-based price. ‰ Award-winning authors Babin and Harris offer a fresh perspective and exciting new approach to today’s consumer behavior, using intriguing learning features and innovative technology to help you easily master the material and succeed in class. New part cases highlight today’s challenges while the most current consumer behavior statistics and contemporary examples reflect recent developments in business. New content emphasizes how to most effectively handle ethics and diversity issues as well as ever-changing demographics and cultural trends. To help you make the most of your study time, Consumer Behavior CourseMate website for CB3 brings everything you need to succeed in one place, from an interactive eBook with an interactive glossary to online quizzes, videos, and more. The CB3 book and learning tools bring consumer behavior to life in an unforgettable, engaging presentation focused on your needs.
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