A Content Access Code is packaged with some new Cengage textbooks, purchased at local bookstores, or purchased online. It lets you register your book and access the online materials. Your access code should be similar to PP8XLP3XD528HC
A course key is a 12 or 15-digit string of numbers and letters that identifies which course youre taking. Your instructor should provide this to you. Try locating your course key in your syllabus or on your instructors course web pages.
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Learn the fundamental principles and practices of effective management most important for success in business today with DuBrin's comprehensive, yet concise, ESSENTIALS OF MANAGEMENT, 9E. Whether you're new to management or are a working professional looking for a solid review of core concepts and the latest research and applications, this brief text presents the key principles you need. The book clearly translates the latest research, theories, and management experiences into actual practice, introducing the role of the manager before exploring critical topics in planning, organizing, leading, and controlling. You’ll find timely coverage of emerging issues, such as sustainability and environmental concerns, management in difficult times, employee morale, today's diverse workforce, and teamwork. Ethics, personal productivity, the latest information technology, and decision making are also included. ‰ Compelling, memorable examples demonstrate how to apply principles of management in a wide variety of business settings. New action features, online skill builders, and cases work with proven exercises and self-assessment quizzes to help you develop the managerial, interpersonal, and technical skills most important for career success. Acquire the knowledge and skills to manage, lead, and successfully compete in today's rapidly changing business environment with DuBrin’s ESSENTIALS OF MANAGEMENT, 9E.
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