A new edition of this text is available here
ISBN10: 0-324-82999-X
ISBN13: 978-0-324-82999-0
AUTHORS: Babin/Harris
Designed for and by today's students in every detail, CB, Second Edition, was created with input from more than 175 students and instructors to provide a streamlined and effective introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Babin and Harris offer a fresh perspective and an exciting new approach to this important discipline, along with ample resources and innovative technology to help you eagerly master the material and succeed in class.
ISBN10: 032482999X
ISBN13: 9780324829990
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