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CB2 (with Review Cards and CB4ME.COM Printed Access Card), 2nd Edition

CB2 (with Review Car…,9780324829990
       
  • A new edition of this text is available here

  • ISBN10: 0-324-82999-X

  • ISBN13: 978-0-324-82999-0

  • AUTHORS: Babin/Harris

Designed for and by today's students in every detail, CB, Second Edition, was created with input from more than 175 students and instructors to provide a streamlined and effective introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Babin and Harris offer a fresh perspective and an exciting new approach to this important discipline, along with ample resources and innovative technology to help you eagerly master the material and succeed in class.

Additional versions of this text's ISBN numbers

  • ISBN10: 032482999X

  • ISBN13: 9780324829990

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