Print version includes Marketing CourseMate with eBook Printed Access Card
A new edition of this text is available here
AUTHORS: Lamb/Hair/McDaniel - ©2012
Designed for and by today's students in every detail, MKTG5 was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise MKTG5 includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more.
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