AUTHORS: Gitman/McDaniel - ©2009
With THE FUTURE OF BUSINESS: THE ESSENTIALS 4E, your career begins now. THE FUTURE OF BUSINESS: THE ESSENTIALS 4E equips you with the knowledge, skills, and competencies you'll need in tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance. Helping you focus on your future, the text enables you to envision yourself in a business career as you explore the possibilities through end-of-chapter videos, online video cases, and the new "Building Your Career" booklet. These resources provide an in-depth, real-world look at career opportunities, giving you a clear view of what different career paths are like in real practice. The Fourth Edition also allows you to explore the world of business through the magic of the seventh art--motion pictures. Through the new BizFlix feature, each chapter opens with a scene from a current Hollywood film related to chapter concepts. In addition, skill-building exercises such as "Preparing for Tomorrow's Workplace" activities help you develop and strengthen the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). The Apple, Inc. continuing case is integrated throughout.
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