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Mass Media Research: An Introduction, 8th Edition

Print version includes InfoTrac®

Mass Media Research:…,9780534647186
       
  • A new edition of this text is available here

  • AUTHORS: Wimmer/Dominick - ©2006

  • ISBN10: 0-534-64718-9

  • ISBN13: 978-0-534-64718-6

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Additional versions of this product's ISBNs

  • ISBN10: 0534647189

  • ISBN13: 9780534647186

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

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