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Public Relations Cases (with InfoTrac), 6th Edition

Public Relations Cas…,9780534606107
  • AUTHORS: Hendrix, Jerry A. - ©2004

  • ISBN10: 0-534-60610-5

  • ISBN13: 978-0-534-60610-7

The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.

Additional versions of this product's ISBNs

  • ISBN10: 0534606105

  • ISBN13: 9780534606107

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Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

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