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AUTHORS: DuBrin, Andrew J. - ©2009
ESSENTIALS OF MANAGEMENT, Eighth Edition, offers a comprehensive, focused, and reader-friendly review of the fundamental principles and practices of effective management. This brief but thorough text serves equally well as a solid introduction to the field for new students and an in-depth review of core concepts and the latest research and applications for working professionals. By clearly connecting management theory to actual practices, the text shows how managers and organizations can effectively apply the basic principles of management in a wide variety of realistic business scenarios. The author’s proven functional approach first introduces the role of a manager and the modern managerial environment, and then explores critical topics such as planning, organizing, leading, and control. Within each focus area, the text covers a range of topics important for today’s leaders, including quality and teamwork, personal productivity, decision making, job design, organization structure, effective inventory management, and information technology. The eighth edition has been extensively revised and updated to include current and compelling information, examples, and activities to help readers acquire the knowledge and skills necessary to manage, lead, and compete in today’s rapidly changing business environment.
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