AUTHORS: Utts/Heckard - ©2006
Emphasizing statistical concepts, STATISTICAL IDEAS AND METHODS explains topics through engaging case studies and other fascinating examples. Jessica Utts and Robert Heckard have built the book on two learning premises: (1) New material is much easier for you to learn and remember if it is connected to something you already understand or to an interesting example; (2) New material is easier for you to learn if you actively ask questions and answer them for yourself. More than any other text available, STATISTICAL IDEAS AND METHODS helps you develop your statistical intuition by focusing on analyzing data and interpreting results, as opposed to focusing on mathematical formulation.
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