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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack, 1st Edition

The Case for B2B Bra…,9780324398656
  • AUTHORS: Lamons, Bob - ©2005

  • ISBN10: 0-324-39865-4

  • ISBN13: 978-0-324-39865-6

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

Additional versions of this product's ISBNs

  • ISBN10: 0324398654

  • ISBN13: 9780324398656

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