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Marketing, 15th Edition

Marketing, 15th Edit…,9780547167473
  • AUTHORS: Pride/Ferrell - ©2010

  • ISBN10: 0-547-16747-4

  • ISBN13: 978-0-547-16747-3

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide you with the knowledge and decision making skills you need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Additional versions of this product's ISBNs

  • ISBN10: 0547167474

  • ISBN13: 9780547167473

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    eChapter 1: An Overview of Strategic Marketing
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Related products are listed below
Marketing, 15th Edit…
Marketing, 15th Edition

ISBN10: 0-547-16746-6
ISBN13: 978-0-547-16746-6

$196.49

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