AUTHORS: Michaels - ©2011
Written with today's business student in mind, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS provides you with the tools you need to become a more informed business decision maker. Through vivid industry examples, you'll learn the core economic theory of markets when transactions are standardized, as well as up-to-date information on contracts, organizational design, and risk and asymmetric information. Business examples from a variety of industries and nations give you a global perspective and illustrate the critical importance of transactions and strategy in business decision-making. Real-world examples include topics such as the operation of the biggest machine in the world, risk factors for death following a heart attack, and using a satellite photo of the African continent to get information about the costs of transactions.