AUTHORS: Newsom/Haynes/Haynes - ©2014
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide you with the essential techniques and methods needed to write with understanding and purpose. The text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of the course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
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