Print version includes Marketing CourseMate with eBook Printed Access Card
A new edition of this text is available here
AUTHORS: O'Guinn/Allen/Semenik - ©2011
Designed for and by today's students in every detail, PROMO was developed with students and faculty to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. Authoritative, yet concise, PROMO includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, PowerPoints, Online games and downloadable flash cards, and more. PROMO employs relevant ads, exhibits, and photographs to capture your interest and through its concise writing style, gives you a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. There are plenty of real-world examples throughout to aid in your learning.