AUTHORS: Hendrix/Hayes/Kumar - ©2013
Succeed in your Public Relations course with PUBLIC RELATIONS CASES, Ninth Edition! The authors use award-winning cases to give you a glimpse into best practices for public relations campaigns as they present a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), you will learn how to analyze the strengths and weaknesses of successful cases and then create ways to make them even better.
CengageBrain offers two types of free content:
The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the access now button. You can either access your content immediately or save it to My Home.