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AUTHORS: Babin/Harris - ©2013
Designed for today's students with continuous feedback from more than 250 instructors and students like you, CB4 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate online digital resources with learning aids to accommodate your busy lifestyle -- all at an affordable price. You'll find an interactive eBook, self quizzes, downloadable flash cards and more tools proven to enhance your learning experience and improve your grades. This concise, streamlined CB4 by award-winning authors Babin and Harris offers an exciting introduction to the core concepts and applications of today's contemporary consumer behavior with intriguing learning features and innovative technology to help you easily master the material and succeed in class. End-of-part cases highlight today's challenges while the most current consumer behavior statistics and contemporary examples throughout this edition reflect the most recent developments in business. New content emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. To help you make the most of your study time, Consumer Behavior CourseMate website for CB4 brings all of the interactive online study tools you need to succeed to one place. CB4 promises to bring consumer behavior to life in an unforgettable presentation focused on your needs.
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