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AUTHORS: Lamb/Hair/McDaniel - ©2013
Designed for and by today's students in every detail, *MKTG6* was developed with direct input from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. *MKTG6* includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more. *MKTG6* also offers interactive video quizzing, review games, and online case studies to bring Marketing to life.
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