AUTHORS: Pride/Hughes/Kapoor - ©2014
Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success.