Main Content for Cengage Brain Product Section
Use Email, Facebook, Twitter and more to share this product information with your friends.
Product Details

MM, 2nd Edition

Print version includes Marketing CourseMate with eBook Printed Access Card

MM (with Marketing C…,9780538481342
       
  • A new edition of this text is available here

  • AUTHORS: Iacobucci - ©2012

  • ISBN10: 0-538-48134-X

  • ISBN13: 978-0-538-48134-2

Designed for and by today's students in every detail, MM 2e was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise MM 2e includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, interactive analytical tools, interactive quizzes, and more. The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Marketing Management CourseMate for MM 2e includes: An interactive eBook with highlighting and note taking Interactive learning tools, including: Quizzes Videos Analytical Tools …and more!

Additional versions of this product's ISBNs

  • ISBN10: 053848134X

  • ISBN13: 9780538481342

Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

Purchase Options

$79.95

FREE SHIPPING on orders over $25!

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Paperback version of the text. New book. Ships in 3-5 days. FREE shipping on orders over $25.

Related products are listed below
Bundle products are listed below
Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.