AUTHORS: Collier/Evans - ©2013
Designed for and by today's students in every detail, Collier/Evans' OM4 was developed with input from more than 150 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. OM4 includes a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. You'll find all of the key concepts that your instructor requires with a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, videos and more, to make studying more enjoyable and effective. The latest examples throughout this edition feature companies you will instantly recognize as you explore the real-world applications of key concepts and see, first-hand, how the OM principles you are learning are both timely and personally relevant.
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