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AUTHORS: Ingram/LaForge/Avila/Schwepker/Williams - ©2011
Designed for and by today's students in every detail, SELL was developed from nearly 120 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. This concise edition includes all of the key concepts that your instructors require and a full suite of learning aids to accommodate your busy lifestyle including chapter-by-chapter study cards, self-quizzes, downloadable flash cards, and more. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.
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