Main Content for Cengage Brain Product Section
Managerial Economics…, 9781439079232
Product Details

Managerial Economics: Applications, Strategy and Tactics, 12th Edition

Print version includes InfoApps 2-Semester Printed Access Card

  • ISBN10: 1-4390-7923-4

    ISBN13: 978-1-4390-7923-2

  • AUTHORS: McGuigan/Moyer/Harris - ©2011

  •    
  • A new edition of this text is available here

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Additional versions of this product's ISBNs

  • ISBN10: 1439079234

  • ISBN13: 9781439079232

Use Email, Facebook, Twitter and more to share this product information with your friends.
Content here is associated with the currently displayed main product. Tab through the options to make your selection. If the selected product has any additional options, they will be show after you select a product.

Purchase Options

List$357.95

Purchase Options
No longer available

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

New book. Ships in 3-5 days.

Free 14 day eBook available with this title.

from$106.99

Save up to $250.96!

  • $106.99

    Save $250.96!

  • $122.99

    Save $234.96!

  • $133.49

    Save $224.46!

  • $149.49

    Save $208.46!

eBook rental

Highlight, take notes, search, print, online/offline & mobile access.

eBook rental

Highlight, take notes, search, print, online/offline & mobile access.

eBook rental

Highlight, take notes, search, print, online/offline & mobile access.

each$10.99

eChapter Options
  • FREE
    eChapter 1: Introduction and Goals of the Firm

eChapter rental

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

eChapter rental

Highlight, take notes, search, print, online/offline & mobile access.

The table of contents & first chapter are free with your purchase of other eChapters. They will automatically be added to your "My Home" page after completion of your purchase.

Learn more about eBook and eChapter rentals

Free materials are listed below

Looking for free content that accompanies your Cengage Learning textbook?

CengageBrain offers two types of free content:

  • Companion web sites
  • Demo chapters and preview content within CourseMate

The amount and type of free content available will depend on whether the book comes with a companion web site or CourseMate. To get started accessing your content, click the "access now" button. You can either access your content immediately or save it to My Home.